Product updates

Event recap: A postcard from Paris

4 min read

Last week, the Yield App team was out on the road meeting our Europe-based supporters in Paris at the Paris Blockchain Week Summit. On 13 and 14 April 2022, we took up residence in booth #1 at the very entrance of the Palais Brongniart for two days of mingling, interviews and brand marketing which turned out to be a resounding success.

With over 3,000 attendees and more than 250 confirmed speakers, this was a huge event that brought together some of the biggest names in the digital asset space, from CEO of Binance, CZ, to Sam Bankman-Fried, Founder and CEO of FTX, and Solana Co-founder Raj Gokal. We were honored to be part of this exclusive event and for the opportunity to explore new partnerships and share our vision with the wider community.

During the week Yield App spent in Paris, we made more than 300 contacts in the industry, opening up new avenues for potential partnerships, as well as educating potential future customers about our brand and vision. 

As we strive to grow our offering for corporate and institutional clients, we can report productive and successful meetings with family offices from around the world – from the UK to Dubai – who showed great interest in our offering. 

The steady, regular passive income we offer on stablecoins and the world’s largest digital currencies BTC and ETH are a particularly attractive proposition for some of the larger financial players in the market. As our dedicated customers will know, our interest is paid daily, with auto-compound options on all our portfolios, while your assets are never locked and there is no cap to the amount that can be allocated to Yield App portfolios. In speaking to prospective clients last week, we were pleased to find that this was a winning combination. 

Our CMO Adrien Geneste represented the brand at our booth, giving six interviews to various influencers and media outlets, as we look to expand our reach on the European continent. Keep an eye on our social media accounts and newsletter, where we will share the published pieces when they are ready.

We also didn’t remain idle on our social media accounts, live tweeting from the event with videos and photos, which garnered great support from our social media community. We look forward to continuing this trend at future events.

The summit in Paris is the second key event in the digital assets calendar that Yield App attended this month, with the team also making a showing at the Bitcoin Miami conference that took place from 6 to 9 April. During these two events, we distributed 400 Yield App T-shirts with exclusive Miami and Paris branding, ensuring greater visibility of our brand. In addition, we saw Yield App stickers popping up around Paris following the two-day summit – thank you to our loyal ambassadors for spreading the word!

We are thrilled with the success of our first European event, but this is just the beginning! Yield App has other exciting plans throughout the year and we cannot wait to meet you all there. We will announce all upcoming events on our socials and newsletter in due course, so keep your eyes peeled.

Do you want to earn the market’s leading interest rates on your digital assets? Sign up for a Yield App account today!

DISCLAIMER: The content of this article does not constitute financial advice and is for informational purposes only. The price of digital assets can go down as well as up, and you may lose all of your capital. Investors should consult a professional advisor before making any investment decisions.


Unlock the full potential of cryptocurrency and grow your digital wealth

Unlock the full potential of cryptocurrency and grow your digital wealth