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Event recap: Yield App at TOKEN2049 in Singapore

4 min read

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The whirlwind of events and networking that was TOKEN2049 Singapore has come to an end, and we have now had time to reflect on the busy two days last week when the crypto community came together at the Marina Bay Sands.

With 7,000+ attendees, 250+ exhibitors and 200+ speakers, this was truly one of the most prominent events in the 2022 crypto calendar – and, as it turned out, one that was exceptionally well organized. In addition, the multiple side events gave us a chance to maximize the potential of what in reality is a whole week of back-to-back blockchain events.

It is with great pleasure that we share with you this report from TOKEN2049 in Singapore, which took place on 28 and 29 September 2022. Bringing together a sophisticated audience of crypto businesses and high-net-worth investors, we felt this event presented an extraordinary opportunity to network with like-minded individuals and spread the word about Yield App.

Our booth was in a great location (M62) right next to the main stage and underneath the banner. We saw a steady stream of people visiting our booth, including existing customers who wanted to come and meet the Yield App team (it was great to meet you all, and thank you for your support!).

In comparison to some other crypto events we have attended, TOKEN2049 brought together an audience with a high level of understanding of cryptocurrency. We made many quality connections with attendees and saw interest in our offering from a variety of business owners and individual investors alike.

The conference presented us with the opportunity to highlight our risk management framework in light of the recent events in the crypto market. We talked extensively about our risk models and how we managed to avoid Luna/UST, 3 Arrows Capital and Anchor.

Many of those we spoke to were particularly interested in our unique strategies, which combine allocations to DeFi pools with investment in external market-neutral funds to generate strong risk-adjusted returns in all market conditions, while remaining diversified.

This was appealing both to businesses looking for treasury management solutions, and individuals looking for a safe way to continue earning on their personal crypto assets in the current turbulent market conditions.

The conference also allowed us to showcase the expertise of our CEO Tim Frost and CIO Lucas Kiely, who conducted several interviews with crypto influencers and media outlets, including the likes of Crypto Banter – a YouTube channel with 581K subscribers.

Tim and Lucas were interviewed by several other influencers during the event, giving them an opportunity to share Yield App’s vision and values with a range of Asian regional crypto media outlets and communities. We will be sharing links to interviews and mentions on our social media channels in due course.

While we are certainly in a difficult market for cryptocurrency at the moment, the event gave us an opportunity to explain our strategies and our risk management framework to a wide range of interested parties.

Anyone who showed up at our booth also walked away with exclusive Yield App merchandise, including unique TOKEN2029 branded T-shirts. In total, some 300 Yield App T-shirts, 200 keyrings, and more than 1,000 flyers were handed out during the event.

We also handed out countless Yield App branded camera privacy stickers – because, as you know, privacy and security are extremely important to us at Yield App. Though many of those picking up these stickers didn’t initially know what they were for, they were popular once their use case became clear.

All in all, TOKEN2049 in Singapore was a great success and we look forward to following up with the many connections we made during the event. Thank you to everyone who came to visit us at our booth. We can’t wait to see you again soon!

P2P Empire has recently conducted a review of Yield App. Check it out here!

DISCLAIMER: The content of this article does not constitute financial advice and is for informational purposes only. The price of digital assets can go down as well as up, and you may lose all of your capital. Investors should consult a professional advisor before making any investment decisions.


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