Last Revised on November 7, 2023
What are cookies?
Cookies are pieces of information that are automatically placed on your computer or mobile device when accessing the Yield Platform. The cookies uniquely identify your browser to the server. Cookies enable us to store information on the server and use your preferences (such as language preferences, technical information, click or path information, etc.) to enhance the browsing experience and conduct Yield Platform analysis and performance review.
What type of cookies are we using?
We use the following cookies:
Strictly Necessary Cookies: These cookies are essential to the operation of the Yield Platform and cannot be switched off in our systems. These cookies are used to help you log into the Yield Platform, store information about your active sessions, and set your preferred language. You can set your browser to block or alert you about these cookies, but some parts of the Yield Platform will not work without them.
Targeting Cookies: These cookies collect information about your behaviour on the Yield Platform in relation to the pages you visit, and content you click on and are then used to serve more relevant promotional and advertising content. These cookies will usually be third party cookies but may in some cases be from us. The data collected by targeting cookies may be shared with third parties to enhance your experience.
Analytical/Performance Cookies: These cookies help us track and analyse the number of visitors to our Yield Platform and their navigation behaviour. By understanding how users interact with our Yield Platform, we can enhance its functionality and ensure that users easily find what they are looking for. We utilise Google Analytics cookies, which collect information anonymously and provide us with trends about our Yield Platform without identifying individual visitors. You have the option to opt out of Google Analytics while still being able to access our Yield Platform (see below). For more information about Google Analytics, please visit here.
By visiting and/or using the Yield Platform, you agree that we can place the types of cookies above onto your computer or mobile device.
Some of the data used in the collection may feature:
Date and time of connections to the Yield Platform.
Time spent on the Yield Platform.
Language settings and preferences.
Data about the pages you visit.
Links you click on.
Purpose of using cookies
To track your specific preferences, so we can honour your likes and dislikes, such as your language and configuration preferences.
To provide, develop, maintain, personalise, protect, and improve the Yield Platform and the Yield Services.
To perform analytics, including analysing and reporting on the use and performance of the Yield Platform and any displayed or delivered advertisements.
To protect against, identify, and prevent fraud and other unlawful activities.
To generate aggregate data about our user groups or categories, including advertising audiences. This enables us, our partners, and third-party service providers to deliver, target, offer, market, or personalise advertising promotions and new industry-first features related to the Yield Platform, as well as offerings to our clients and partners (including limiting advertisement frequency).
Use of Google Analytics
Most web browsers are configured to accept cookies, although you have the option to reset your browser to reject all cookies or to receive a notification when a cookie is being sent. Please note that certain sections of the Yield Platform may not function properly if you choose to reject cookies.
By using the Yield Platform, you expressly consent to the processing of your personal data by Google in the manner and for the purposes described above.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Our cookie control panel will enable you to change your cookie preferences on the Yield Platform at any time, but please note that this may impact your ability to make use of some features on our and other websites. Management of cookie settings varies from one browser to another. The “Help” menu of your web browser will provide full instructions, and the following links may also be helpful:
The links below provide instructions on how to control Cookies in all mainstream browsers:
Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
Microsoft Edge: https://support.microsoft.com/en-gb/products/microsoft-edge
Safari (iOS): https://support.apple.com/en-gb/HT201265
Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=en (Please refer to your device’s documentation for manufacturers’ own browsers)
You can opt out of being tracked by Google Analytics across all websites by visiting http://tools.google.com/dlpage/gaoptout .