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CRM Manager

Summary


Yield App continues to focus on building the future of finance and communicating clearly and concisely with our customers. As our userbase continues to expand globally, we’re looking to build on our existing customer engagement and CRM capabilities. As part of our drive to ensure that everyone has access to the best earning opportunities, and that we continue to improve engagement with our loyal community, we are looking for a dedicated CRM Manager to join our marketing team.



The role


As an individual who is driven and motivated, you will play a key role in positioning Yield App as a market leader in the digital wealth management industry. Working alongside our dedicated team of professionals, your responsibilities in leading the development of our CRM practices will include:


  • Driving the continuous refinement of our CRM strategy and roadmap.

  • Defining and implementing ambitious customer engagement and retention goals.

  • Monitoring and reporting on campaign results and making recommendations / improvements as required.

  • Effectively and creatively building, maintaining and improving internal customer communication across different channels.

  • Working closely with all key stakeholders across finance, legal, compliance, product and engineering to ensure that all required information is clearly and concisely communicated.

  • Segmentation of customers by set target audiences as well as creation and understanding of new target audiences.

  • Setting up communication automation and customer journeys.

  • Generating creative strategies and suggestions for customer communication.

  • Providing ongoing research, analysis, and reporting in related areas such as customer research, target segmentation and communication strategy.

  • Sourcing and implementing new tools to communicate to our customers more effectively.


  • Skills & Qualifications



  • A minimum of 3 years’ experience in a dedicated CRM focused role, preferably within a high growth, fintech start-up environment.

  • Inherent understanding of all aspects of CRM management, customer engagement / retention and associated tools / platforms.

  • Knowledge of setting up email marketing and push notification campaigns.

  • Knowledge of customer segmentation.

  • Knowledge of campaign performance analysis and reporting.

  • Understanding of customer lifecycle and management.

  • Basic knowledge of designing emails and other notifications (HTML or CSS not required).

  • Knowledge of best practices for email marketing and push notifications.

  • Whilst not essential, strong preference will be given to those that are either currently based in Bangkok, Thailand or those that are willing to relocate in the near term; relocation assistance will be provided.