The last week of May was busy for the Yield App team, with several of our key staff members attending Blockchain Week Rome in Italy. On 27 and 28 May 2022, the Teatro Sistina filled with more than 2,500 crypto enthusiasts and dozens of speakers for the biggest blockchain event in Italy, where Yield App had its own booth.

The program included talks by industry leaders such as David Princay, Head of France and Italy at Binance; Riccardo Masutti, Cybersecurity Services at Bitfinex; and our very own CIO Lucas Kiely, who delivered a well-received keynote on the opportunities and risks of high-yielding investments.

Lucas’s keynote speech

With much uncertainty surrounding the state of the digital asset market, which has been left reeling by the recent collapse of the Terra/Luna ecosystem, once home to the fastest growing stablecoin UST, the timing couldn't have been better for the Yield App team to connect with our Italian community. These recent events underscore the importance of Yield App's core competency: rigorous risk assessment and due diligence. 

READ: How does Yield App conduct its due diligence?

Luca's keynote speech, entitled “High Yielding Opportunities – From what point is it “too good to be true”?” was highly relevant in the current turbulent market. Highlighting the key pillars for a sustainable and secure digital asset investment strategy, the speech resonated well with the audience. Those who missed it will be able to catch sections of Lucas’ keynote speech on our social media channels as well as a recap on our blog in the coming weeks, so stay tuned.

Lucas Kiely delivering the keynote speech in Rome

Yield App in Rome

Meanwhile, our CMO Adrien Geneste and other marketing team members present on the ground focused on mingling and making personal connections with 1,000+ attendees who visited the Yield App booth at the event. During the event, we distributed some 200 Yield App branded t-shirts in just two hours, as well as hundreds of Yield App stickers and dozens of keychains. 

Blockchain Week Rome was the perfect opportunity to share our brand and vision with those who were unfamiliar with digital wealth platforms like ours. Yield App offers customers a steady passive yield on stablecoins and the largest digital currencies, BTC and ETH, while employing a strict due diligence process that protects the portfolios from risky assets such as UST. This cautious approach was welcomed by corporate and retail investors alike, as capital preservation gains prominence in the current market conditions.

Takeaways from the event

From left to right: Vincent, Adrien, Giorgio, Frankie

Our team was thrilled to encounter growing interest from the Italian crypto community, including institutional investors, despite being in the middle of a bear market. We found it particularly advantageous to have an Italian speaker on the ground, our Relationship Manager for Italy, Giorgio Filippi, who conducted an interview in Italian with a new outlet, which will be published in due course.  

Frankie Chan, Senior Growth Manager, said: “Not only did we meet a lot of Italian crypto enthusiasts, but also a lot of solid projects in the crypto industry. We made many meaningful connections during the conference, and the team is now busy following up on various projects and exploring opportunities for collaboration.”

READ: Is the crypto revolution similar to the internet revolution?

Blockchain Week Rome was an exciting opportunity for Yield App to reconnect with our European community and share our vision. With 2,500 crypto enthusiasts attending and more than 30 companies sponsoring the event, we can confidently say that the industry is still building. We can’t wait to see it grow and continue connecting with others in the ecosystem at future events.

Do you want to earn market-leading interest rates on your digital assets? Sign up for a Yield App account today!